Starting mental health conversations through music
3 in 5 people who struggle with their mental health don’t seek help. Music can reach people in a way nothing else can.
How we help:
Digital Outreach
We use content and cutting edge tech to reach people through social media.
Content
We post videos to reach metal fans through socials.
Comment
When they comment, our tech identifies posts that are asking for support.
Support
Our trained repliers respond and provide support.
200+
Videos posted to reach metal fans through socials.
4,000+
People who have asked for mental health support in the comments on YouTube in 2024.
How we help:
Physical Outreach
We attend festivals and tours to reach fans on-the-grounds.
Concert
We send our highly-trained team to music events.
Conversation
We go into the crowd and start conversations with fans.
Support
We support them there and connect them to more support after the show.
150+
Festivals and tour dates attended
11,000
Attendees at 2023 HeartSupport Fest
How we help:
Backed by Research
We train music fans in four evidence-based practices that are proven to help people improve their mental health self-efficacy. This means we help people improve their ability to self-sustain positive mental health.
1,000+
Volunteers trained as peer supporters
100,000+
Responses to music fans struggling with mental health
How we help:
Programs
Our outreach points to and our research-backed reply teams power our two keystone programs:
Support Wall
Fans can share their mental health experiences and receive thoughtful responses from trained volunteers. By starting the conversation, they connect with support, getting over three responses totaling more than 500 words.
Support Calls
Fans can sign up for weekly phone calls with our trained supporters for a full year. These calls provide ongoing care, ensuring they stay connected and have someone to talk to about daily stressors.
How are we different:
Our Support
With so many mental health resources out there, we didn’t want to re-invent the wheel. What we do is unique in many ways:
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Music makes it easier for us to talk about our emotions and our struggles.
Our support is always connected to music so we can reach people who wouldn’t otherwise talk about their mental health. -
We built machine learning models that automatically detect when someone comments about mental health struggles. It alerts our repliers and we bring support to the user directly on social media.
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Mental health resources are more accessible than ever, and yet 3 in 5 people who struggle don’t seek help. We can’t wait for people to come to us.
That’s why our outreach is built to actually initiate conversations, not wait until they happen. -
Every replier is trained in four evidence-based practices, given multiple continuing education courses each month, and organized in teams to offer multiple perspectives in reply to the same fan.
Every reply is handwritten, and every fan gets 500+ words in response to their post, with 93.6% people reporting getting the support they needed. -
When life itself feels impossibly hard, seeking help has to be easy. That’s why we’ve designed our products to be a one-step process.
Open up here. We’ll get you help. No account creation, no hoops. Just share your heart and we’ll get you support. -
Talking about our struggles in places where others can see them has an anti-stigmatic effect, showing people it’s okay to open up about their struggles, not just telling them.
Why it matters:
Impact Stories
When people connect others who are trained to support their mental health, it has a profound impact.
Lys was at the end of her rope when she found HeartSupport. Our repliers helped her choose life over suicide.
Sarah kept the words that HeartSupporters wrote to her in her darkest times taped in her journal.
Fund help every month
Donors drive our impact. For just $5/month, you can support individual fans in need, or for $40/month, you can fund a Volunteer Replier who will respond to 100 fans over six months. Your contribution helps fans develop a more optimistic mindset, cope with stressors and difficulties, and establish a pattern of seeking help when they struggle.