2024 Impact and Annual Report

We’re on a mission to get every fan in our music scene connected in healing relationships. Here’s the impact we were able to make together in 2024.

An overview:

Highlights

This was HeartSupport’s most impactful year to date. We had 60X’d our monthly reach with our content and doubled our total annual peer support to fans in the scene. Hear from our Executive Director by clicking the video.

How we helped:

Total Impact

A breakdown of the impact statistics and mental health value from each of our programs.

Outreach

  • 250 videos with expert therapist analysis of popular songs

  • 83,400 comments processed with machine learning technology

  • 4,000 fans requesting mental health support

  • $400,000 of outreach

Peer Support

  • 15,000 replies written to fans needing support

  • 350 one-on-one peer support sessions

  • 7,000 support texts sent to fans for daily music-based encouragement

  • $125,158 of peer support

Training

  • 179 volunteers went through our 3-hour evidence-based training program

  • 180 continuing education training sessions for volunteers

  • $87,829 of training

Therapy Sessions

  • 1,073 therapy sessions for music fans in collaboration with our partner, BetterHelp

  • $75,080 of therapy

$688,067 of Total Mental Health Impact

  • Outreach
  • Peer Support
  • Therapy Sessions
  • Training
  • Outreach
  • Peer Support
  • Therapy Sessions
  • Training

Impact by bands:

Heal The Scene

By coming back to the metal music scene, we track the impact on the fanbase of every band we work with. Below are a few highlights from partners this year and a list of every fanbase we invested in.

Slipknot

With our content team, we covered every Slipknot music video in their discography (27 videos!). We analyzed the overarching message of Slipknot as a band to their fanbase in the highlighted video shown here. It was covered on Loud Wire Magazine. The response was incredible - over 87 Slipknot fans opened up about their mental health issues in the comments of this video alone. We were able to provide $48,428 of mental health value to Maggots in 2024.

Shinedown

Shinedown discovered one of HeartSupport’s YouTube videos. This led Shinedown to partner with HeartSupport to reach their fans in the comments of a collaborated Instagram post. We were able to support 43 of their fans who asked for help on this post alone. We later covered two of their videos (Monsters and 45) on our YouTube, which allowed us to bring direct peer support to 79 more of their fans. We were able to provide $7,245 of mental health value to their fanbase this year.

Ren

Given Ren’s openness with his mental health in his personal platforms and lyrics, it was no surprise that his fanbase responded so positively to HeartSupport. We covered 13 of his songs, including Hi Ren, our #2 most viewed content of all time featuring the legendary Melissa Cross as our guest. We even got a poet (Levi The Poet) to create a spoken word video as a spin-off of a Ren trilogoy. We provided peer support to over 240 fans who asked for mental health support, and he frequently mentioned HeartSupport on his socials. We provided $28,118 of mental health value to the Rennegades.

Linkin Park

When Linkin Park, the world’s largest rock band, got a new vocalist after losing their founding frontman, Chester Bennington, to suicide six years earlier, we made a special video for their fanbase. We read thousands of comments from fans to process the collective grief in response to the change. We covered their new singles and extended our support for the fanbase throughout the year, providing a total of $19,238 of mental health support to their community.

Other Collabs

  • "You guys don’t know how much this is needed right now. I commented and you guys replying today when I needed it the most is crazy. If you’re ever unsure if what you are doing is working, I’m telling you it is".

    - From a Ren Fan

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Looking forward to the future:

Band Partnerships in 2025

With our new 5-year strategic plan, HeartSupport has set our sights on becoming the mental health partner for bands. We are working to train their fans in evidence-based peer support and connect struggling fans in healing relationships that will improve their mental health self-efficacy. We want to enrich fan communities that already exist with the tools and resources to thrive. We’ve secured our first pilot partnership with Imminence to work directly and intentionally with the band to impact their fans.

Finances

Expenses

  • Program 81%
  • Admin 11%
  • Fundraising 8%
  • Program 81%
  • Admin 11%
  • Fundraising 8%

Our $605,886 expenses were lean, on target, and focused on high impact projects. Our Peer Support programs spent $199,012, and our Outreach programs spent $294,642.

Income

  • Donations 85%
  • Program 14%
  • Other 1%
  • Donations 85%
  • Program 14%
  • Other 1%

With support for the year totaling at $654,358, we ended in the black. Our development department implemented relational best practices with our donors, and fundraising feels like community building. We improved our net assets from -$73,368 to -$24,886.

How are we different:

Program Differentiators

With so many mental health resources out there, we didn’t want to re-invent the wheel. What we do is unique in many ways:

Why it matters:

Impact Stories

When people connect others who are trained to support their mental health, it has a profound impact.

Lys was at the end of her rope when she found HeartSupport. Our repliers helped her choose life over suicide.

Sarah kept the words that HeartSupporters wrote to her in her darkest times taped in her journal.

Board of Directors

Below is a list of our Board of Directors who oversee our organization’s finances, impact, and efforts on behalf of the metal music community.

Fund help every month

Donors drive our impact. For just $5/month, you can support individual fans in need, or for $40/month, you can fund a Volunteer Replier who will respond to 100 fans over six months. Your contribution helps fans develop a more optimistic mindset, cope with stressors and difficulties, and establish a pattern of seeking help when they struggle.